Abstract
This study is intended to find out the impact of Advertising on the Marketing of hotel services in Calabar metropolis. This include investigation whether Advertisement helps hotels in creation of public image also to know whether advertising is necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in the advertisement of hotel services furthermore, the study is intended to find out if hoteliers undertake advertising in view of its impact to hotel services. The total population for the study is 200 staff of five hotels (5) in Calabar State. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up house keepers, front desk officers, bartenders and chefs were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies.
ABSTRACT
Mining of solid minerals is one of the world‟s important industries. Nigeria is blessed with about 44 solid minerals spread over...
BACKROUND OF THE STUDY
Before the onset of oil exploration in the early 1970s, the Nigerian economy was primarily agricu...
ABSTRACT
In banking, qualify of customer services plays a crucial role in the context of sustaining business growth....
ABSTRACT
The main focus of this study is to examine impact of e-banking...
ABSTRACT
Importance of effective stock control is the activities of receipts and issues of the material...
ABSTRACT
This study was carried out to examine the effect of card readers on election credibility in Nigeri...
Abstract
The field of antiepileptic drug development has become dynamic, affording many promising research opportunities. Continued effor...
ABSTRACT
This research is aimed at the modelling and structural analysis of the ball-o...
Statements of the Problem:
Government and parents are worried over the poor academic performances of th...
ABSTRACT
Prior to the introduction of information communication technology in Nigerian...